MGT 112 Global Business Strategy
CEMEX Case Analysis
Using the ADDING Value Scorecard (available for download on TritonEd), analyze CEMEX’s international strategy or strategies given in the minicase 2.1 on pages 26 & 27 in the text (32-34 in electronic version). You should identify at least 4 different/unique instances of value addition at Cemex using the six components in the ADDING Value Scorecard as a guide. Give an example of 4 out of the six components. Your examples should come directly out of the case, and each example should be used to illustrate only one component of the scorecard (i.e., ADDING).