Read the Case about EpiPen attached below. Use what you learned to produce a strategy that maintains a price skimming strategy but allows access through
3Ps tactics. Specifically:
1. Select and apply relevant STP (Segmentation, Targeting, Positioning) concepts to identify 2 or more segments to serve, one of which must be facing
marketplace inequity. In selecting audience segments please keep in mind that the price strategy must still be skimming.
2. Apply product, price, and place, concepts in order to increase equitable access to EpiPen for vulnerable segments despite maintaining a skimming
strategy.
-Propose at least one creative product idea.
-Propose at least one creative pricing tactic.
-Propose at least one creative nontraditional distribution channel.