You may use resources such as:
Nestlé Global corporate website \Investors\Publications\Annual Review report.
The Annual Review contains excellent information for developing a list of internal strengths and weaknesses for Nestlé.
Standard & Poor’s Industry Surveys for the food industry. This document will contain excellent information for developing a list of external opportunities and threats facing Nestlé.
Citi group’s credit cards page, and others such as IBIS World, ValueLine, and Mergent Online.
Nestlé’s two major competitors: Danone (DANOY) and Mondelēz International (MDLZ).
Identify what you consider to be Nestlé’s:
three major strengths,
three major weaknesses,
three major opportunities, and
three major threats.
Each factor listed for this exercise must include a percentage (%), number (#), dollar ($), or ratio (employees per share) to reveal some quantified fact or trend. These factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strengths, improve weaknesses, avoid threats, and capitalize on opportunities. Estimate the numbers as needed.