Overview: A SWOT Analysis is used to evaluate the strengths, weaknesses, opportunities and
threats for a business. This analysis can be used to help in the creation of strategic
plans for the future. You will perform a SWOT Analysis for a real-world organization and
complete your assignment as a PowerPoint presentation.
Instructions: Choose a real-world organization.
Perform a SWOT Analysis on the organization, creating a PowerPoint with your results.
Follow this format:
• Slide 1: Title slide with your name and the organization’s name.
• Slide 2: Mission of the company.
• Slide 3: Explain 4 to 6 strengths of the company (add more slides if needed).
• Slide 4: Explain 4 to 6 weaknesses of the company (add more slides if needed).
• Slide 5: Explain 4 to 6 opportunities of the company (add more slides if needed).
• Slide 6: Explain 4 to 6 threats for the company (add more slides if needed).
• Slide 7: Your conclusion. Provide your opinion on the strategic position of the
organization based on the findings of your SWOT.
• Slide 8: Reference page.
Requirements:
• Create a PowerPoint presentation, at least 8 slides.
• Include at least 2 valid, credible resources.
• Use APA formatting for citations, include in-text citations on slides.
Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.
BUS411 – Business Policy Seminar
SWOT Analysis
Evaluation Rubric for SWOT Analysis Assignment
CRITERIA Deficient Needs Improvement
Proficient Exemplary
0-11 points 12-15 points 16-17 points 18-20 points
Content Elements of the assignment are not addressed, poorly constructed, lacking critical thought, or difficult to evaluate.
Slides somewhat address the elements of the assignment in though not in a clear manner, lacking some critical thinking and research.
Slides generally address all elements of the assignment in a clear manner, showing evidence of critical thinking and research.
Slides clearly address all elements of the assignment in a thorough and detailed manner. Critical thinking and research are apparent.
Overall Organization
Content is difficult to follow due to lack of logical structure or flow.
Information flow is somewhat logical, may be difficult to follow and lack fluency.
Information flow is generally logical and easy to follow but may lack fluency.
Information is presented in a logical and interesting sequence that is easy to follow. Topics flow smoothly from one to another with appropriate transitions.
Professionali sm
Slides are unclear, overloaded, or lack a consistent design style.
Slides and supporting notes are presented in a somewhat consistent manner but lack an effective design style, and inconsistencies are present.
Slides and supporting notes are presented in a generally consistent and effective design style, though there are some inconsistencies present.
Slides and supporting notes are presented in a consistently professional and effective manner. Template design, fonts, and colors enhance the presentation.
Preparation and Development
Slides demonstrate frequent errors of layout or
Slides somewhat demonstrate a general
Slides demonstrate general attention to
Slides demonstrate consistent attention to
lack of attention to detail in preparation.
attention to detail in layout and titling. Important detail(s) may be missing.
detail in layout and titling.
detail in preparation. Information is presented in a relevant and original manner.
0-5 points 6-7 points 8 points 9-10 points
Clear and Professional Writing and APA Format
Writing is frequently difficult to understand because of several errors in grammar, punctuation, and spelling. Word choice is sometimes inappropriate for an academic setting. Sentence structure is unclear.
Writing is somewhat difficult to understand with errors in punctuation, spelling, and grammar. Appropriate word choice is somewhat used for an academic setting. Sentence structure is somewhat clear.
Writing is easy to understand despite minor errors in punctuation, spelling, and grammar. Appropriate word choice is used for an academic setting. Sentence structure is mostly clear.
Writing is free of almost all punctuation, spelling, and grammar errors. Appropriate word choice is used for an academic setting. Sentence structure is clear.
References No academic references present, or reference formatting has significant errors.
One academic reference present but errors in formatting.
Two academic references present but may have a few errors in formatting.
Two or more academic references are present and formatted properly.