F- Public Relations Programme

QUESTION 1
Source: https://www.criticalmention.com/blog/public-relations/impact-of-technology-onpr/#:~:text=It%20cuts%20out%20time%20and,their%20efforts%20on%20redundant%20tasks
With the above case study in mind, write two paragraphs discussing how technology affects the
practice of public relations practitioners in South Africa. In your discussion, you need to state the
advantages and disadvantages of technology in the PR sphere.
15 Marks
QUESTION 2
Source: https://www.hrw.org/report/2020/09/17/they-have-robbed-me-my-life/xenophobicviolence-against-non-nationals-south
You have been appointed as a public relations manager of a government department. You are
tasked with developing a public relations programme or campaign, using the seven steps (theory)
of the public relations programme (DOTMABE formula), to raise awareness of and advocate
against xenophobic attacks on illegal immigrants in South Africa. Please note that you are given
a budget of R20 million, and you need to travel to five provinces of your choice that are mostly
affected by this scourge. In developing your programme, you need to make use of the rubric below
as a guideline.