MN3010 Assignment 1
Word limit 1500 words
Learning outcomes assessed for assignment 1 are:
1. Critically examine the interrelationships between, marketing, operations, finance and sales.
2. Analyse the factors that affect business performance.
3. Apply strategic management concepts to a practical business simulation.
Task:
Write an executive report form discussing the following:
1. At a higher level of analysis determine and evaluate:
– the interrelationships between different departments such as Marketing, Operations, Finance, and Sales within your Phone Venture case study business (Simulation business);
– determine the impact of this interrelationship on the overall business.
2. From your perspective identify and explain in detail:
– the factors that can affect the performance of your Phone Venture Simulation case study business?
– How can these factors affect your business? And Why?
3. From your perspective, identify and discuss in detail:
– the strategic management concepts that you can use in your Simulation Phone Venture business plan and can be applied within your business,
– how these Strategic magemnet concepts can be practically applied within your Simulation Phone Venture business?

Marking Rubric:
Weightings in ( ) 70-100% 60-69% 50-59% 40-49 % 0-39%
Executive Summary (5%) Executive summary captures all important points and sells well the work of this manager Executive summary captures most important points and sells the work of this manager Executive summary captures many important points and attempts to sell the work of this manager Executive summary captures a few important points and to a limited extent sells the work of this manager Executive summary captures one or none of the important points and doesn’t sell the work of this manager
Analysis of First learning experience (30%) interrelationships Analysis demonstrates an outstanding degree of critical examination of the interrelationships between, marketing, operations, finance and sales. Insightful and relevant connections made through contextual explanations, inferences, and examples Analysis demonstrates a high degree of critical examination of the interrelationships between, marketing, operations, finance and sales. Connections made through explanations, inferences, and/or examples. Analysis demonstrates some degree of critical examination of the interrelationships between, marketing, operations, finance and sales. Minimal connections made through explanations, inferences, and/or examples. Analysis demonstrates limited critical examination of the interrelationships between, marketing, operations, finance and sales. No real connections made through explanations, inferences, and/or examples. Analysis lacks critical examination. Superficial connections are made and lacking in relevant examples
Analysis of Second learning experience (30%) factors affecting performance Analysis demonstrates an outstanding degree of critical examination of the factors affecting business performance and how they affect it. The underlying inter-relationship analysis is Insightful and contextual explanations, inferences, and examples are used Analysis demonstrates a high degree of critical examination of the factors affecting business performance and how they affect it. The underlying inter-relationship analysis are made through explanations, inferences, and/or examples. Analysis demonstrates some degree of critical examination of the factors affecting business performance and how they affect it. Minimal connections made of the underlying inter-relationship through explanations, inferences, and/or examples. Analysis demonstrates limited critical examination of the factors affecting business performance and how they affect it. No real connections of the inter-relationships made through explanations, inferences, and/or examples. Analysis lacks critical examination. Superficial connections of inter-relationships are made and lacking in relevant examples
Analysis of Third learning experience (30%) strategic management Analysis demonstrates an outstanding degree of understanding of strategic management concepts. The application to the work is at the fullest and also looks at all the potential downfalls. Analysis demonstrates a high degree of understanding of strategic management concepts. The application to the work covers most possible areas and also looks at almost all of the potential downfalls. Analysis demonstrates some degree of understanding of strategic management concepts. The application to the work covers some possible areas and also looks at almost all of the potential downfalls. Analysis demonstrates limited degree of understanding of strategic management concepts. The application to the work covers few possible areas and also looks at almost all of the potential downfalls. Analysis lacks demonstration of understanding of strategic management concepts. The application to the work is lacking
Overall Report Quality (5%) Report demonstrates excellent practice in writing and is outstanding in presenting the work in a professional manner Report demonstrates very good practice in writing and is very good in presenting the work in a professional manner Report demonstrates good practice in writing and is good in presenting the work in a professional manner Report demonstrates fair practice in writing and is fair in presenting the work in a professional manner Report demonstrates poor practice in writing and is poor in presenting the work in a professional manner

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