LO3: Develop and justify a plan for a business opportunity LO4: Analyse support and resource requirements, as well as potential risks and barriers, in relation to a business opportunity Assessment Brief: You are required to develop business plan for an innovative product (good or service) of your choice. Your aim should be to address the following issues: 1. Justification of the value of the opportunity being developed 2. An assessment of the external environment in relation to the opportunity 3. An analysis of limiting and enabling factors in relation to the exploitation of the opportunity 4. A consideration of the major functional elements of the business including Production, Marketing and Financial Strategy/Plan Do not cut and paste phrases or paragraphs from published sources. You should seek to use your own words to explain concepts and theory. • If you wish to refer to specific quotes from published sources, then you must use full Harvard Referencing Convention.
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