Graphic Explorations Assignment requirements
An Unexplored Journey
Brief | You are asked to submit the following two outcomes.
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Outcome 1: Design and make a map, considering format and intention in your visual
communication. (40%)
Employing the graphical explorations, processes and visual strategies you have been
experimenting with, along with good design project methodology and practice, you are asked
to make a map of a journey from A to B.
You must choose and map only one of the following:
1. A personal map of a subjective journey. The personal journey can be real or
imaginary, external, internal or conceptual.
1. A map of an objective journey (made for an audience) The objective audiencebased map must be something designed to be practical, with the intention of assisting
others to navigate the journey successfully.
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Outcome 2: Submit a research journal on your graphical experiments in the sessions,
including a 1000-word written summary. These should be supported by research and
reflections and relate how they have influenced your own design thinking and practice.
(60%)
Your research journal should consist of the work in your sketchbook and any connected
information uploaded to your website.
For the written summary, choose four (4) considerations of graphic design explored in class
and write about each of them. Each one should be 250 words -(total combined of 1000
words). Your summary should include, where relevant, illustrations to support your ideas.
Choose from:
• Visual Perception (Gestalt Theory, Figure and Ground)
• Visual Language (Words, Numbers, Codes and Pictographs)
• Composition (Golden Rule, Fibonacci sequences, Point Line Plane)
• Structure (Margins, Columns, Grids)
• Colour (Colour Theory, Semiotics, Autobiographic Colour)
• Format (Shape, Folding, Materials, Ways of Reading)
• Texture (Mark Making, Tone, Pattern, Surface, Materials) – (To be confirmed)
Methodology | In addition to the module’s content, it’s recommended you connect the
explorations in the classroom with other designers, examples of work and their contributions.
Do this by researching various graphic designers of note (see a suggested starting list below)
and examine their work. Consider how their work is both individual and consistent. What
kind of person are you? What kind of graphic designer are you? What kind do you want to
be? What kind of society will this contribute to and how? How can you use your visual
language and communication skills to show this?
Be sure to evidence good deign practice when coming up with and refining your ideas. Don’t
be content with a good outcome the first time, instead go back and approach the problem in
many ways.
Formats | Work should be a combination of analogue and digital processes. Explore making
something both physically and digitally in order to take the best from both approaches. Look
at layout, printing, folding, building and materials – challenge yourself.
You are required to submit all work digitally.
For your Project work, take good photographs of your sketchbook, your designing processes
and your outcome(s). All this will need to be laid out in a Landscape format in an InDesign
Document and saved as a low-res PDF. Be sure to include clearly defined sections to your
submission with Title Pages to demarcate each part of your work. (Max file size: 75MB)
For you written summary this also should be laid out professionally, but as a Portrait
Document, in InDesign and saved as a low- res PDF. (Max file size: 40MB)
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Recommended research starting points:
Graphic Designers:
Paul Rand | Armin Hoffmann | Stefan Sagmeister | Vaughan Oliver | Saul Bass | FHK
Henrion | Bradbury Thompson | Sister Corita Kent | Aleksandr Rodchenko | Paula Scher |
Alan Fletcher | Peter Saville | David Carson | Neville Brody | Eric Spiegleman | Irma Boom |
Otl Aicher | Piet Zwart
Map Related:
Map Off! https://tinyurl.com/2mzr4z3y
Paul Scher, Abstract: The Art of Design https://tinyurl.com/5n8ktw95
Psycho-geography https://tinyurl.com/bddty8ke
Ordinance Survey Maps https://www.ordnancesurvey.co.uk/
Data is Beautiful, David McCadles Ted Talk https://tinyurl.com/yn55fk76
Simon Garfield, On The Map: Why The World Looks The Way It Does
Katharine Harmon, You are Here: Personal Geographies and Other Maps of the
Imagination
Kris Harzinski, From Here to There: A Curious Collection from the Hand Drawn Map
Association
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