Students will prepare a Dissertation based on the Research Proposal of the Marketing Research Methods module. Thus they will have the opportunity to develop their interests in a specific subject area and to demonstrate an ability to undertake independent, autonomous research, which is of relevance not only to the workplace, an industry or market, but also for doctoral level research.
*Attached you will have the assignment Brief and the Research Proposal of the Marketing Research Methods module that was created.
*All sources should be from 2018 and higher.
*Comments of my professor about the research proposal that you see attached can be seen bellow:
*Knowledge and Understanding
Effective report. All required elements completed. The learner has applied strategies with appropriate solutions and critical thinking
*Cognitive (thinking) skills (quality of analysis)
Thorough application which perhaps lacks critical analysis or independent research
*Recommendations for Operational Challenges in your chosen organization Grade: 64
Identify and apply strategies to find appropriate solutions. Select/design and apply appropriate methods and techniques
*Referencing and Citation
Minor mistakes in either reference list or in -text citations only. Work displays a commendable level of academic rigour. A range of sources have been consulted, with evidence of a range of wider materials, such as text books and journal articles being consulted