BAM560 – STRATEGIC MANAGEMENT
Course Revision Date
Textbook
(S) Crafting & Executing Strategy
Thompson, Peteraf, Gamble, Strickland, 2020
McGraw Hill
ISBN.13: 978-1-264-25013-4
Writing Assignment# 2
Explain what market conditions and circumstances make a low-cost provider strategy attractive, evaluate the pitfalls in pursuing a low-cost provider strategy, and assess what can go wrong.