BAM570 – E-COMMERCE MANAGEMENT
Textbook
(S) Electronic Commerce
Gary P. Schneider, 2017
Cengage Learning
ISBN.13: 978-1-305-86781-9
Writing Assignment#2
Identify and summarize the different types of advertising methods used on the web. Compare and contrast the advantages and disadvantages of each type of advertising. According to best practices, which type of advertising is the most effective and why?