Three- to five-page typed Case summary. Do not exceed the five-page limit for your written paper. You can use a sixth page for graphics (chart, graph, table,
and picture) that are relevant to your case analysis or recommendations. The appendix is an added page
Assume your case summary will be read by the CEO and Board of Directors. Be professional
Be clear and concise. However, be specific enough to demonstrate what you know
You will receive a much better grade for thorough research, original thoughts and ideas, and well-supported recommendations. You will receive a very low
grade for lack of research and unsupported recommendations. Do not repeat the facts given in the case
Written analysis
Discuss the challenges and/or important factors facing the company
Show evidence that you performed research on relevant topics (industry, company, product, country, market, competition, etc.) and understand the current
situation (the cases are several years old)
Recommend a specific course of action and provide a convincing explanation as to why your actions will lead to success for the company (vague and
general reasons will not convince me)
Do not merely repeat facts stated in the case. Demonstrate your critical thinking ability