Product Description and Definition
For this assignment, choose an existing product and create your own ORIGINAL technical marketing literature for that product – no plagiarism will be tolerated! Your materials should be presented in a single file, but you may choose a format such as a tri-fold brochure, a web page, or a fact sheet. Submit your work in a MicroSoft Word or Publisher document (using PDF format, if necessary), or a Prezi presentation – and be creative!
Your literature should include a clear definition of the product you chose, incorporating at least two of the expansion methods provided for definitions in Chapter 17 of our textbook. Your literature should also follow the “Guidelines for Technical Marketing Materials” in Chapter 18 of our textbook. Regardless of the format you choose, your assignment MUST include EACH of the following elements to receive full credit:
– clear identification of the product you are marketing
– complete and thorough definition of the product, using at least two
distinct expansion methods
– clear identification of the major features of your chosen product
– appropriate visual images
– multiple colors
– pertinent technical specifications, as needed
– professional and appropriate language
– proper citations for any sources used
In preparing this assignment, choose your product carefully. Try to use a product that has a number of features that will be effective for its audience. The evaluation rubric that will be used to grade your submission is attached to this assignment.
EXTRA CREDIT: For five (5) extra points added to your final grade for this assignment, discuss one of the methods for expanded definitions you did NOT choose to include in your preparation of this assignment, and explain why you did not choose it. This information must be presented in complete sentences, in a separate page from the body of your assignment, and must consist of at least one full paragraph (three or more related sentences).