PART B 20-minute consultancy exercise, which will take the form of a 10-minute presentation with 5-10 minutes of questions to follow (25% of overall grade)
Assuming your Part A advice is taken, Programmers Inc. will need to raise investment to fund the software development.
Prepare a 10-minute talk to convince a panel of investors that the strategy you have put forward will deliver a satisfactory return.
You should cover the reasons why this is the right time and place to be developing and marketing software in this industry.
You must critically research and apply in your presentation relevant academic theory and sources, course concepts and frameworks and industry material, fully referenced using the Harvard system.
[100 marks]