Opportunity Analysis

Download and read this Assessment Overview document which explains the details of the concept, purpose and structure of this assignment.Assessment 1 and 2 are based on the same topic. Your Opportunity Analysis (A1) will form the foundation on which to build your Marketing Mix Plan (A2) assessment piece. Both assessments will therefore be based on the same organisation, which you will create. Overall, the purpose of this assessment task is for you to develop a tutoring service that will best assist students that are new to university. Please read the overview document to give you a better understanding of the project. Using the template The Opportunity Analysis Template details the structure and required sections you are expected to complete for this assessment task. The sections include: Introduction to the marketing problem, Brief company overview, Situation Analysis (including Macro/PESTLE and Micro Analysis being 3Cs, SWOT etc.), New Marketing Initiative and goals, Reference List You can alter the template as you wish and you can also present the needed information as you see fit. Therefore, you can add tables, figures, graphs as you wish, however the word count must still be adhered to. You can also put information in dot points where it may form a list, or in a table if needed. Please do not take sections out as they correspond to the marking criteria (refer to the marking rubric attached). Word Count Whilst sometimes students are eager to give as much information as possible, the idea behind both an opportunity analysis and marketing plan is to get straight to the point. However, students need to be mindful that the decisions or statements made (as they progress through the various sections) may, in some cases, need to be supported as to justify why that decision/statement is being made. In such cases, relevant and current references should be included. This will give validation to your proposal/idea and also show depth of application. Ensure you adhere to the word count of 1500 words (+/- 10%). Please note the following are excluded from the word count: executive summary (appears in the marketing mix plan only) table of contents tables figures reference list Everything else is included in the word count, including in text references and headings.

admin