Marketing Plan

Marketing Plan Guide

students are expected to develop a marketing plan for a product of their choice. Students will need to analyse the various environments (external, competitor and consumer) that relate to your product’ market and based on this analysis, develop an appropriate marketing strategy for their new flip-flop brand based on concepts covered in the course.
When preparing the group marketing plans it is important to draw on research to support your critical analysis and application of concepts. It is essential that your research is referenced. Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use.

Marketing Project: Snickers

We chose snickers as our product
The marketing plan should be guided by the following outline:

Title Page

1. Executive Summary

2. External Environmental Analysis
Demographic Environment
Economic Environment
Cultural Environment
Political Environment
Technological Environment
Natural Environment

3. Competitor Analysis
Direct and Indirect Competitors
Competitor Analysis Table
Competitive Positions
Competitive Objectives (market share etc.)
Competitive Strategy

References

GROUP GRADING RUBRIC

Executive Summary: Executive summary: Summarizes all major findings concisely.
External Environmental Analysis: Extensive outline of relevant changes/trends in marketing environments and clear/logical implications for company
Competitor Analysis: Thorough analysis of the competitive situation and specific competitors using appropriate analysis tools and concepts (Comp Table, Market Positions etc)

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