Marketing Plan

The aim of this project is to prepare a business plan for the launch of a new potential business of your choice. The business plan will be prepared in an attempt to convince individuals of the commercial viability of your business idea.
You have to check PowerPoint file under the name ( business plan 2 ) to know what to do..

Part 1:Marketing Plan ( check slides from 11 to 15 )

• The marketing plan focuses on how the business will market and sell its product or service.
• Items to include in this section:
 Overall marketing strategy.
 Product, price, promotions, and distribution.
 Sales process (or cycle) and Sales tactics.
• Overall marketing strategy
 A firm’s marketing strategy refers to its overall approach for marketing its products and services.
 A firm’s overall approach typically boils down to how it positions itself in its market and how it differentiates itself from competitors.
 GoldieBlox, for example, is a toy company that has positioned itself as a business that introduces girls to the field of engineering. Only about 10 percent of engineering jobs in the United States are held by women.

• Product, price, promotions, and distribution
 If your product has been adequately explained already, you can move directly to price.
 Price, promotion, and distribution should all be in sync with your positioning and points of differentiation
 Price is a particularly important issue because it determines how much money a company can make. It also sends an important message to a firm’s target market.

• Sales process (or cycle) and Sales tactics
 This section describe the company’s sales process or cycle and specific sales tactics it will employ.
 It’s surprising how many business plans describe a business’s overall marketing strategies, but never comment on how a product or service will actually be sold.
• Key Insights
 The best way to describe a start-up’s marketing plan is to start by articulating its marketing strategy, positioning, and points of differentiation, and then talk about how these overall aspects of the plan will be supported by price, promotional mix, and distribution strategy.
 It’s also important to discuss the company sales process.

Part 2 : Operations Plan ( check slides from 16 to 21 )

• The Operations Plan Outlines how your business will be run and how your product or service will be produced.
• Your readers will want an overall sense of how the business will be run, but they generally will not be looking for detailed explanations.
• It is best to keep this section short and crisp.
• Items to include in this section:
 General approach to operations.
 Business location.
 Facilities and equipment.

• General approach to operations
• A useful way to illustrate how your business will be run is to describe it in terms of “back stage” (unseen to the customer) and “front stage” (seen by the customer) activities.
• For example, if you are opening a new fitness center, the back-stage and the front-stage issues might be broken down as follows:

• Business location
• describe the geographic location of your business. In some instances location is an extremely important issue, and in other instances it isn’t
• for restaurants and retail businesses, the specific location within a mall or shopping center, or a certain side of a busy street, may make a dramatic difference.

• Facilities and equipment
– You should list your most important facilities and equipment and briefly describe how they will be (or have been) acquired, in terms of whether they will be purchased, leased, or acquired through some other means.
– If you will be producing a product and will contract or outsource your production, you should comment on how that will be accomplished.
• Key Insights
– Your have to strike a careful balance between adequately describing this topic and providing too much detail.
– As a result, it is best to keep this section short and crisp.

Please put in mind that I live in Saudi Arabia .. and the target market are Saudi students .. you can see the details in the word file ( IDEA OF THE APP)

Times New Roman, size 12 and a line spacing of 1.5
In text citation + Harvard references
Adhere to appropriate business plan outline (please refer to THE SLIDES and the FILES)