Marketing Plan

Final Project

Developing Marketing Plan

Assignment Brief: Throughout the world developing and implementing marketing plans is the hallmark for the Marketers. Most of the corporations see ability to develop and manage marketing plans as an important pre-requisite for the top marketing slots. Most of the current CEOs are also known for their ability to plan and execute marketing plans

Key Deliverables: You are required to develop a marketing plan for the assigned product/service/brand. In this project we should do a product extension in my chosen brand (Mcdonald’s restaurant) which mean is to add a burger, side dish and drink to do the product extension . My idea is to add to the menu of the restaurant products that serve vegans. So , a burger, side dish and drink for the vegans.

Instructions:

The final report and presentation must cover:

• EXECUTIVE SUMMARY

Clear, concise overview and outline of entire marketing plan

• COMPANY BACKGROUND

1. Nature of business;

2. Mission;

3. Vision

4. Organization structure

5. Major strengths and weaknesses

• THE CHALLENGE

Brief description of the product/service to be locally marketed

(here you have to write about the new product you want to launch)

• MARKETING OBJECTIVES

Objectives/goals

Identification of opportunity within specific market segments

(here you have to write a paragraph to introduce your marketing objectives, then in pointed list write the objectives + explain each objectives then Identification of opportunity within specific market segments)

• MARKETING STRATEGIES

1. Clearly define the target markets (demo, psycho, etc.)

2. Product (what is my new product and component), Price(how much is it , how much is the expenses and revenue) , Promotion (how I will advertise) and distribution strategies.

(all is about my new product not McDonald’s)

• MARKETING IMPLEMENTATION

Specific actions and responsibility

Page 1 Executive Summary

Page 2– 7 Report

Page 8 + Annexure