Final market analysis report and presentation
Submission details
Student’s name Student ID
Assessor’s name
Assessor Signature
Assessment date/s Time/s
The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
In this assessment task, you will need to demonstrate your ability to communicate market and performance data to a range of audiences and with a range of methods.
Assessment description
You will review and finalise your report (developed throughout Assessment Tasks 1 and 2) on market trends and business performance in response to feedback from your assessor. You will then deliver an informal presentation to a small group.
Procedure
Part A
1. Contact your assessor by email, phone or in person to request feedback on your draft report from Assessment Task 2.
2. Based on your assessor’s feedback, review your draft report from Assessment Task 2 and make any required changes, paying particular attention to the visual presentation of the report and the data analysis.
3. Add an appendix to your report that identifies software applications that are commonly used in quantitative and qualitative analysis and outline their key features.
Part B
1. Prepare to present your main findings in an informal presentation, suitable to a team meeting. Your presentation should not be longer than ten minutes. Include some visual graphics to support your analysis and findings (e.g. charts and graphs presented in a slideshow). Your presentation will need to cover:
a. an overview of market trends and developments
b. an overview of the organisation’s current performance
c. a forecast of emerging market needs.
2. Arrange a time with your assessor to deliver your presentation.
3. Deliver your presentation, ensuring that you match your tone and style of delivery to the audience and context (team meeting).
4. Submit the required documents for assessment as per the specifications below. Be sure to keep a copy for your records.
Specifications
You must submit:
● a final report that includes:
○ modifications required by the assessor
○ an additional appendix
● notes, handouts or supporting documents from your presentation.
Your assessor will be looking for:
● writing skills to prepare reports containing complex ideas and concepts
● oral communication skills to present information to an audience using appropriate register and vocabulary
● communication skills to draw on a range of communication practices – visual, oral and writing – to present findings
● technology skills to enter and analyse data and to visually present information
● knowledge of:
○ internal and external sources of information relevant to market trends
○ software applications that are commonly used in quantitative and qualitative analysis and their key features.
Adjustment for distance-based learners
● No changes to the assessment procedure or specification are required.
● The presentation may be conducted via video or teleconferencing.
● Documentation may be submitted electronically.
● A follow-up interview may be required (at the discretion of the assessor).