M3 Practitioner Application

Brand Leadership in Your Local Marketplace Your M3 Practitioner Application will require devoted inquiry, assimilation, reflection, and refinement in order to achieve the highest possible score. Specifically, you are to take the scenario listed below, address it in full, and submit your work in accordance with the instructions contained herein. Importantly, this is an independent assignment to be completed by you and you alone. Sharing work with fellow students, supplying advice to your student peers, gaining assistance from outside parties, and similar actions will constitute violations of the academic code of conduct and will carry significant penalties in accordance with University policy. The Challenge Your text readings direct some attention toward branding. Conduct additional research to ensure that you possess a thorough understanding of brands and then conduct an investigation in your local community to determine the leading healthcare services brand in operation. You will need to develop criteria for defining what constitutes brand leadership (yes, this will require research and proper citations!). Then, you’ll need to identify what you believe constitutes the leading healthcare services brand in the market and explain how you came to that conclusion. Be sure to supply a link to the website of the selected brand. In presenting your work, identify the title, your name and student ID number, and submission date at the top of your submission and supply the following sections, exactly as they appear below, placing each heading in bold text: • Introduction • Defining Brand Leadership • Identifying the Leading Brand in My Local Marketplace • Justifying the Selection of This Brand as the Leader • Conclusions • References

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