Proofreading and add one page or just fix what you find is suitable.
Here are instructions below.
Submit all sections below, including edits or changes to Parts 1, 2 or 3. Bold sections below indicate new sections to be added this week.
• Cover Page
• Table of Contents
• Executive Summary
• Product Selection
• Environmental Scan
• Entry Strategy
• Market Segmentation
• Product Positioning
• Brand Development and Management
• Product standardization and adaptation
• Product Pricing
• Foreign Currency Implications
• Channel Mix
• Channel Management
• Integrated Marketing Communications
• Sales Management
• Organizational Structure
• Recommendations for Future Marketing
• References
• Self-Reflection
Section Description
Sales Management Summarize the key factors of effective international sales force management as they apply to your plan, including cultural influences, B2B personal selling, and sales force compensation.
Organizational Structure Compare and contrast the various organizational structures international companies use and how they affect the planning, organizing, and controlling of marketing activities, and select the organizational structure for your Course Project.
Recommendations for Future Marketing Survey emerging trends in international marketing and hypothesize their effect on your product. Make recommendations for how the international marketing of your product may need to change over time.
References Use APA 6th Edition formatting.
Self-Reflection On a separate page, write a paragraph or two about what you gained by completing the Course Project and how you can apply it to your professional career, whether or not you plan a career in marketing.
Final Draft Points % Description
Documentation and formatting 10 10 Section follows Course Project guidelines and APA format.
Organization and cohesiveness 10 10 Report is well organized in a logical sequence and provides a plan that could be successfully implemented.
Editing 10 10 Report was carefully revised, edited, and proofread.
Content 70 70 Relevant and high-quality data and ideas are presented as a result of careful analysis and creative interpretation, manifesting in a practical implementation plan. It covers all sections of the marketing plan.
Total 100 100% A quality final paper will meet or exceed all of the above requirements.
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