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Business Writing

As a read through your rhetorical analyses, I found a few interesting points of commonality arising within our group. Let’s discuss!

Many of you used examples of messages sent to groups that have a seemingly vested interest in the content of the topic. What is the difference between an audience that is invested in the topic versus not? How does that knowledge affect how the writer crafts his or her message?

Example: Some of you used travel advisories as your message of choice. The people that received this message were only people that it pertains to. Therefore, they as audience members are invested. They don’t need to be sold on whether they should care or pay attention. On the flip side, someone who gets that email that does not travel would have no interest in the email whatsoever. That message to them is irrelevant.

How does that knowledge affect how the writer crafts his or her message?

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