Business Proposal

Project Outline
1. Introduction
In this section, tell us about your idea.
• Give a brief outline / synopsis of the idea.
• State your clear, concise statement.
• Find a quote or bold statement to increase the ‘wow’ factor!
2. Pain Points
In this section, tell us about the problem you wish to solve.
• Give a brief outline of the problem you are trying to solve.
• Explain how the problem is currently being addressed (if possible).
• Provide some details or statistics to back up the claim.
3. Opportunity recognition and target customer
In this section, we revisit opportunities and reaching our customers.
• Describe some of the possible opportunities you identified.
• How will you reach your customer – who is your target customer and how do you
market to that customer?
4. Solution to the problem
In this section, explain your venture / innovation.
• Explain the innovation.
• How does this differ from existing solutions?
• Also, discuss the value your venture will offer to the target community / society.
5. Organizational form -go to market!
In this section, explain your social business form.
• Explain the the type of organization required, i.e., non-profit, social enterprise, forprofit.
• Justify why you used this type of organization.
• Think about what else it could be!
6. Market research / assessment (assumptions, methods)
In this section, conduct some research.
• Conduct a scan of the market to see if any similar products / services exist.
• Any existing alternatives?
Project Outline
7. Business model canvas
In this section, fill out the (lean) business model canvas.
• Clearly explain in bullet form each of the boxes.
• If you are unsure, it’s OK, it does not need to be perfect!
8. Financials and sources of revenue and financing
The natural question arises:
• How you will you pay for your idea?
• Let’s look at some revenue streams and financing models.
9. Sustainability, replicability, scalability
• To prepare to scale impact, a venture has to increase organizational efficiencies and
develop a sustainable business model.
• How will you be sustainable?
10. Conclusion
In this section, summarize the venture presented.
11. References
In this section, list all references.
• Cite all sources used including text and diagrams.
• Use APA format.