Aviation

NOTE: THIS FORM MUST BE TYPED AND SUBMITTED WITH YOUR COURSE APPROPRIATE ATS FRONTISPIECE TO THE RESOURCE CENTRE

Student Details:

Family name/s:

First name/s:

email address:

Full Student ID Code:

Title of course:

Your Research Project Proposal:

What is your Aim?
The aim of your project can be summarised as what you are aiming to do. The aim will direct you as a researcher and those that read your work. Please have only one aim – and no more than one! A good aim rarely takes more than one or two lines to write. One sentence should be sufficient. Further, do not use the terms ‘and’ or ‘also’ in the aim as using these will almost always mean you have two or more aims.

Your AIM: To examine the importance of celebrity endorsement in airlines and how it developed emirates.

Compiling your objectives
Objectives are sometimes called Milestones or Key Stages and these assist you to achieve your aim. Most projects have between 3 or 4 objectives. Too many objectives may indicate that your topic requires “narrowing down”. The objectives are not purely about the process itself so it would be inappropriate to suggest an objective of “to carry out a literature review”, more useful would be “…to ascertain the relationship between x, y and z as detailed within the current literature.”

Before you start writing your objectives, think about what the key issues are within your research topic and the overall question you are addressing in your research project.

Examples of Objectives
• To critically evaluate…
• To identify…
• To determine…
• To explore the relationship between…

Your Objectives:
1. To review the celebrities and advertisements the airline has used
2. To acknowledge its advantages and disadvantages
3. To come up with a new way of advertising
4. Review if any other airline has used the same celebrity as emirates

Project Rationale:
The project rationale sets out why you are carrying out the research and why the research is important, i.e. who will benefit from the research and how will your research make a contribution to either the current literature or industry best practice or a specific organisation or group of individuals.

Theoretical Framework
Please read your research project handbook and see examples available on Canvas. Then complete your own theoretical framework below:

 

Topic Choice Matrix

Guidance:
You must complete a topic choice matrix (the outline is below and examples are on Canvas) and submit this with your proposal. A good matrix indicates to your supervisor that you have thought about the broader context and the approach within which your research will take place.

What key terms/concepts will you use in your work:

What theory/models will be applied in your work:

What data or information will you need to collect for your research?

What access will you need to obtain to get your data?

Measurement – how will you evaluate, judge, compare and analyse your primary and/or secondary data?

Contribution: to whom and why will your research be of interest (or of use)?

IN ALL DISSERTATIONS THAT USE PRIMARY RESEARCH, YOU WILL NEED TO COMPLETE AND SUBMIT THE APPLICATION FOR ETHICAL CLEARANCE FORM, AVAILABLE ON CANVAS. IF YOU CARRY OUT PRIMARY RESEARCH BEFORE GAINING ETHICAL CLEARANCE THE UCB WILL NOT BE ABLE TO ACCEPT YOUR WORK FOR ASSESSMENT AND FURTHER ACTION MAY HAVE TO BE TAKEN.

IN ALL CASES IT IS ESSENTIAL THAT YOU NOW READ THE SECTION ‘RESEARCH AND ETHICS: GENERAL ETHICAL CONCERNS’
IN YOUR RESEARCH PROJECT HANDBOOK AND ON CANVAS
(MODULE 086)