Develop an Individual Report (Assignment) to Answer the IDM Brief. This year’s IDM Brief is about
StudentUniverse (in the context of Australia’s Northern Territory).
Objective of the IDM brief is given below:
Creating a campaign that will deliver at least 350 bookings, from UK travellers to the NT, booked via the
StudentUniverse website. Your campaign will start in the June, and convert to bookings to the Northern
Territory in the following August.
Considering the objective of the IDM brief, develop an Individual Assignment involving the following
components: Campaign Plan; KPIs & Recommended Measurement; and Database Strategy.
Also, while developing the assignment, assume that the Coronavirus pandemic has not occurred.
Please read the instructions and powerpoint slides, they tell you exactly what to write in each section. Also
please only use digital marketing channels (Email, Social Media, Google search word etc) to promote
campaign as the module is ‘direct and digital marketing’