Press release
Draft a roughly 700 word press release of a fictional event that your organization will announce, including the following elements: headline, sub head, opening paragraph that summarizes the news, paragraphs with quotes from two representatives of the organization, paragraph with further details and background of the news, and a boilerplate paragraph that provides a brief summary of your organization. Additionally, draft a 20-word email, and two social media posts (15 words each) that introduce the press release.
My organization is Charity: Water
Press release topic for Charity:Water:
Charity: Water documentary looks at the water crisis in some areas, as well as the personal stories of those suffering.
Easy language please!
RUBRIC
Inclusion of all required elements
Structure, who, what, where, when how, proper use of quotations 65.0 pts
Full Marks 0.0 pts
No Marks
65.0 pts
Quality of writing
Clear, strong writing, complete sentences, conveys understanding of organization’s mission 35.0 pts
Full Marks 0.0 pts
No Marks
35.0 pts
Total Points: 100.0
Notes: please read the notes and follow the instructions!!
1. Need a hook – need a strong opening sentences , readers be able to read the first sentence , get interest , understand
2. Writing a Headline and subhead, put the name of the organization –
3. Press release Not an opinion is a fact statement
4. A nonprofit press release can speak about your local or global impact, but in a way that relevant to your audience. ; You can talk about why of your nonprofit-why it does what it does and where your mission came from.
5. Keep your press release concise, simple and supporting your head sentences introductory paragraph; keep your paragraphs short( 3-4 paragraphs, around 30-35 words each) also try to keep the whole press release to a single page.
6. After the first paragraph, have a quotes (2 quotes could be leader of the organization, the head of initiative, e.g. the chair of charity water said:…..) . Powerful and relevant quotes can make or break a nonprofit press release. Use case studies and testimonials. Single space
7. Include a photo or a video, social media handles, make them mobile compatible, increase the font; add hyperlinks to relevant content.
8. Add facts, statistics.
9. Engage your reporters
10. Must include: 5 W:who is the press release about, what is the topic od press release, why are you sending out press release, when is the subject of the press release taking place, where is your nonprofits located; and 1H: how does the subject of your press release provide value
11. Short, clear headline tells media what the story is about:
Paragraph 1: sums up the entire story in one or two sentences; paragraph 2: puts story in context- why its important; paragraph 3 presents details- who’s involved, how it came about,etc. p4: includes a relevant quote to add information, credibility and / or opinion; P5: shows where people can find more details, get involved, etc.
12. When the release can be distributed ( a data on which the press release is to be published) ; headline(centered across the top of letterhead);organizational info; contact information- pick one reporter