This document is for Coventry University students for their own use in completing their assessed work for this module and should not be
passed to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk
Assignment Brief A103IAE
Page 1 of 3
Faculty of Business and Law
Assignment Brief Academic Year 2019/20
Module Title: Creative Thinking for
Business
Assignment
Number
1 of 1
Module Code: A103IAE Assignment Title Creativity Report
Module Leader: Assignment
Weighting
100%
Release Date: September 2019
Submission Date: 9th December 2019
Submission
Time and Place:
In PDF format
submitted via
TurnItIn before 18:00
Assessment Information
This assignment is designed to assess learning outcomes:
1. Reflect on their employability and creativity competencies and career management skills
and plan for their future development
2. Demonstrate knowledge of idea generation techniques and creativity
3. Apply knowledge to create a new venture or solve a problem
This is an individual assignment
The learning outcomes are provided here for information. Your ability to meet the learning outcomes will be
assessed by the assignment requirements and criteria for assessment given in the next section.
Criteria for Assessment
This assignment requires you to write a report to demonstrate how creativity has been applied to a business
idea or problem. This must be supported with a written rationale. The table below details the weightings of
the criteria by which your work will be assessed:
Criteria Proportion of overall
module mark
1. Introduction to assignment 5%
2. Differentiation between creativity and innovation 25%
3. Apply idea generation techniques to solve a problem or
develop a business idea
25%
4. Highlight the barriers to creativity and reflect on your own 20%
This document is for Coventry University students for their own use in completing their assessed work for this module and should not be
passed to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk
Assignment Brief A103IAE
Page 2 of 3
creativity
5. Summary 5%
6. Research 10%
7. Presentation, grammar and spelling 10%
Total 100%
Word Count
The word count is 2000 words. There will be a penalty of a deduction of 10% of the mark (after internal
moderation) for work exceeding the word limit by 10% or more. The word limit includes quotations and
citations, but excludes the references list.
How to submit your assessment
The assessment must be submitted by 18:00 on 9th December 2019. No paper copies are required. You can
access the submission link through the module web. Assignments must be submitted in PDF format ONLY.
Failure to do this may result in your assignment not being visible to the marker in which case you will score 0%.
Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care
to ensure that you have fully submitted your work.
Please ensure that you have submitted your work using the correct file format, unreadable files will
receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised
by the module leader. For this module, only PDF will be accepted.
All work submitted after the submission deadline without a valid and approved reason (see below) will be
given a mark of zero.
The University wants you to do your best. However we know that sometimes events happen which mean
that you can’t submit your coursework by the deadline – these events should be beyond your control and
not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks,
or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for
example, to the resit period following the main Assessment Boards). You must apply before the deadline.
You will find information about the process and what is or is not considered to be an event beyond your
control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
Students MUST keep a copy and/or an electronic file of their assignment.
Checks will be made on your work using anti-plagiarism software and approved plagiarism checking
websites.
GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT
Plagiarism
As part of your study you will be involved in carrying out research and using this when writing up your
coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that
you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to
copy from another source without acknowledging that it is someone else’s writing or thinking. This includes
using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of
others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure,
please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by
completing the Good Academic Practice quiz available on Moodle.
Self-plagiarism or reuse of work previously submitted
You must not submit work for assessment that you have already submitted (partially or in full), either for your
current course or for another qualification of this and any other university, unless this is specifically provided
for in your assignment brief or specific course or module information. Where earlier work by you is citable, i.e.
it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted
This document is for Coventry University students for their own use in completing their assessed work for this module and should not be
passed to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk
Assignment Brief A103IAE
Page 3 of 3
concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot
gain credit for the same work twice.
Moodle includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism
when it occurs. Copying another student’s work, using previous work of your own or copying large sections
from a book or the internet are examples of plagiarism and carry serious consequences. Please familiarise
yourself with the CU Harvard Reference Style (on Moodle) and use it correctly to avoid a case of plagiarism or
cheating being brought. Again, if you are unsure, please contact the Centre for Academic Writing, your
Academic Personal Tutor or a member of the course team.
Return of Marked Work
You can expect to have marked work returned to you by 10 January 2020. If for any reason there is a delay you
will be kept informed. Marks and feedback will be provided through Moodle.. As always, marks will have been
internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the
year once the external examiner has completed his / her review.